Since 2008, the Pamir Eco-Cultural Tourism Association (PECTA) has, with the Aga Khan Foundation (AKF)’s support, fostered a modern and competitive tourist industry in the high Pamir Mountains, according to the Aga Khan Development Network.

Besides helping to strengthen the local travel sector, PECTA helps individual tourism professionals develop their skills.

This has reportedly opened doors for Furough Shakarmamadova, age 24.  When she was a young Tajik woman leaving home for university, Furough didn’t plan on going into tourism. “Then at university I fell in love with tourism,” she explains.

She couldn’t put her finger on what she loved about tourism until one day on a trek in neighboring Pakistan, she was chosen as a tour leader for an expedition.

“I was the youngest member of the K2 clean-up expedition, and I got to make a lot of decisions.”

Located in Pakistan, K2, the world’s second-highest mountain, is known for its extreme steepness and harsh weather conditions.  The team was completing the challenging trek – they were spending nights in the open on ice fields.  The last day’s hike back to base camp would be the hardest both for the people and for the expedition’s animals.  On that last day, she faced a difficult choice.

“I was talking with the porters and I got an understanding of the challenge and knew people had to draw water for the horses.  Some people wanted to stay one more day. But I saw that the animals were not in a safe situation.”

Furough made the call to break camp early, to ensure the animals were cared for.  “I made this decision as tour leader and I felt the greatest satisfaction in that moment.”

In Tajikistan, female wilderness guides are reportedly still rare.  So Furough co-founded a Tajikistan affiliate of Women Rockin’ Pamirs, an international association that enables women to work as professional trekking guides in the Tajik Pamirs.

Female trekking guides attend a training session at the Oykul Lake in GBAO.

Women Rockin’ Pamirs started as a training initiative commissioned by PECTA in 2015.

With the support of Women Rockin’ Pamirs, Furough obtained a grant to teach more young women trekking and camping skills.  In 2018 and 2019, they hosted a camp for teenagers, the first-ever where girls could experience the mountains this way.